Editors note - Social City and Sorority Life are both Facebook Games
Disney has officially acquired Playdom, the makers of popular social games like Social City and Sorority Life, for $563.2 million, with an additional $200 million that could be paid out based on performance.
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Clearly Disney is serious about the social gaming space; the acquisition comes less than a month after the media giant acquired iPhone app development firm Tapulous. The company sees a lot of synergies between its new social gaming properties and its highly visible brands. “We see strong growth potential in bringing together Playdom’s talented team and capabilities with our great creative properties, people and world-renowned brands like Disney, ABC, ESPN and Marvel,” said Walt Disney CEO Robert Iger in a statement.
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