Now he's blogging about all the ways that games are part of every day life and compelling us to change our behavior while we're having fun:
http://gamepocalypsenow.blogspot.com/
I like this guy, he's pretty interesting. He's been a professional juggler, a Disney Imagineer, and a Carnegie Mellon professor. He has an interview in Game Informer magazine this month:
Well, it's kind of like George Orwell. But it's really more like Aldous Huxley and Brave New World. Orwell thought a cruel government would enslave its populace. But this isn't about the government. Huxley's premise was that we we'd be enslaved by entertainment. Entertainment would be so interesting and so compelling that we wouldn't think about anything important, and it would be corporations taking advantage of us.
What you give your attention to determines who you are; it determines who we are as humanity. It's a very meaningful question.
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