According to the ESA, 40% of people playing games are women. There are almost twice as many women over the age of eighteen who play games than there are boys under the age of seventeen. And yet only one in every ten game developers is a woman, while the ranks of videogame journalists skew heavily male, as does the audience that reads their work.That's what keeps eating at me, especially at coventions like Casual Connect, where hundreds of males gather to figure out What Women Want. Come on people, just pay a woman for her opinion already. Do some A/B testing and some dialogue. Pay some average ladies to hang out (booth babes don't count!) and my guess is it will look more female-friendly and a few more will start hanging out for free.
It is like pulling teeth around here.
Of course there's a second question which is, why do we have to pay women to hang out when there are thousands of dudes willing to stab someone for the chance. Why do women shy away from game development when these positions are held in the greatest esteem by fans worldwide? I'm getting into it with some friends of mine and may post more soon.
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